Commercially, brands came from the product world and have encompassed the organization. Branding is no longer for cattle owners or just big corporations. Today, sole proprietors, non-profits and even nations are viewing themselves as brands.
The word ‘brand’ originates from the old Norse brandr, meaning ‘to burn.’ While branding’s past brings to mind many negative impressions, the most common is the marking of cattle. Less known is the fact that many other occupations utilized brandmarks throughout history – potters, to authenticate their style of bowls, and stonemasons, to distinguish the quality of their work. The need to establish ownership/origin has existed ever since humans have traded goods and services. Brands evolved out of necessity and so did branding.